Pair of Thieves is not your average basics brand selling socks and underwear. Rather, they strive to make basics a lot less basic and have built a memorable, enigmatic brand that defines and differentiates itself through humor and viral marketing.
Co-founded by Cash Warren, husband of actress Jessica Alba, Pair of Thieves started to gain some traction when a video of Alba talking about the socks and underwear on Jimmy Kimmel Live! went viral. But the increased awareness wasn’t leading to increased sales. So, Pair of Thieves turned to MuteSix, a direct response digital agency that specializes in Facebook, paid search and email marketing.
Led by Arturo (Art) Villalobos, Head of Facebook Advertising, and Jason Boehle, Head of Email Marketing, the team at MuteSix worked hand-in-hand with Pair of Thieves to extend their reach, acquire new buyers, and better retain existing customers using Facebook Advertising and Klaviyo.
